UP Vargas Museum

VIC DELOTAVO: Posters for Philippine Cinema

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Vic Delotavo: Posters for Philippine Cinema
14 April to 9 June 2018
Reception: 14 April, Saturday at 4pm
1F Galleries
UP Vargas Museum

UP Vargas Museum, in cooperation with Archivo 1984, presents Vic Delotavo: Posters for Philippine Cinema on 14 April, Saturday, 4pm, at the 1F Galleries of the museum.

The exhibition trains its focus on the art of the film poster in the Philippines through the prodigious practice of Vic Delotavo (b. 1945). Delotavo studied Advertising in Iloilo and Fine Arts in Manila and started to work for newspapers and magazines in the mid-seventies in Manila. In Iloilo, he was active in the theater scene as a designer of sets and costumes. He began to design and make posters for Philippine cinema in the early eighties. A notable early work was the poster of Peque Gallaga’s Oro, Plata, Mata (1982). He would then become the most prominent designer of film posters for the most prolific studios of the period: Regal, Viva, and Seiko.

The exhibition revisits the work of Delotavo as a way to appreciate the art of the film poster and to understand the contexts of this form: the film industry and its stars, the techniques and styles of graphic design, and the artistic considerations underlying what Delotavo, who was known for his witty catch lines that complemented the images on the poster, calls the “visual telegram.” At a time when the Philippine film industry has radically declined and that the art of the film poster has vanished owing to the ascendancy of digital technology and social-media marketing, this exhibition is a gesture of historical reflection on both the industry and one of its most ubiquitous devices, the poster, through the exemplary body of work of Vic Delotavo.

Vic Delotavo: Posters for Philippine Cinema runs until 9 June.

For more information, please contact Vargas Museum at (+632) 981-8500 loc. 4024 (UP trunkline), (+632) 928-1925 (fax) or send an email to vargasmuseum@gmail.com. You may also check our website at http://vargasmuseum.upd.edu.ph, Facebook via https://fb.me/vargasmuseum.upd and Twitter via @UPVargasMuseum for updates.

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About Jorge B. Vargas Museum

It aims to preserve its collection donated by Jorge B. Vargas and conducts research, exhibitions, publications, and educational programs. The Vargas Museum and Filipiniana Research Center houses a museum, archives, and library devoted to the Philippine history, art, and culture from the late 19th century until the post-war era. Its main beneficiaries are students, faculty, researchers and scholars of the Philippines and Asia.

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The Nature of the Collection (1F Galleries) and Revisiting the Conservative (3F Galleries) are extended until 22 June 2019. For group tours, please contact vargasmuseum@up.edu.ph.
The 2019 Art Workshops by Fernando B. Sena at the UP Vargas Museum resume on 22 June. Registration is ongoing. The workshops are for kids (8+), teens, and adults. Mr. Sena teaches painting, drawing, still life, portraiture, landscape, and figures. Schedule: 9-11:30am, eight Saturdays For details, please contact Vargas Museum (Linda) at 928-1927 or Mr. Sena at 376-2196 during office hours.
ADVISORY: Galleries will be closed early at 12 PM tomorrow, 13 June 2019, for a book launch. Inquiries: vargasmuseum@up.edu.ph
ADVISORY: The museum will be closed tomorrow, Independence Day. Inquiries: vargasmuseum@up.edu.ph
“Mr. Jorge B. Vargas, the designated Mayor of Greater Manila by President Quezon back in 1942, was an ardent client and devoted friend of Amorsolo. Aside from having his own portrait done he commissioned Amorsolo a variety of paintings with subjects ranging from family and friends’ portraits to views of residences, landscapes and seascapes, from war scenes and historical events to nude studies. Mr. Vargas had been so close a friend to Amorsolo that he would even confide to the artist his personal problems.” The Nature of the Collection 1F Galleries Exhibition runs until June 15, 2019 --- Source: Lazo, Sylvia Amorsolo et al. Maestro Fernando C. Amorsolo: Recollections of the Amorsolo Family. 2009.
ADIVSORY: UP Vargas Museum will be closed today, 6 June 2019, for Lekturang Norberto Romualdez. Inquiries: vargasmuseum@up.edu.ph

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