Announcement, Museum, UP Vargas Museum

The Vargas Museum Logo

As part of its campaign to build a strong image and raise institutional profile, the UP Vargas Museum launches its new logo. Designed by graphic designer Dino Brucelas, the logo takes its form from the structure of the museum itself, a three-storey concrete and glass building designed by Architect Honorato Paloma. Inspired by the lines and angularity of the Vargas Museum building and the geometric patterns of its terrazzo floor, the logo is composed of three brackets forming the letters V and M with a diagonal “Vargas Museum” text on top. The angular design gives the logo a constructivist look, while the tilted texts embody the dynamism of the Museum.

Complementing the geometric elements is the sans-serif font Univers. Its modulated strokes strike the designer as having a neutral character, and best suited to the style of the logo. The color scheme also links the design with the physical structure of the Museum. The gray derives from the dominant color of the building’s exterior, while the cobalt blue is based on the glazed tiles used in the flooring of the stairs and landings.

About the Artist

Dino Brucelas graduated with a degree in Fine Arts major in Visual Communication from the University of the Philippines. He has been active in the graphic design and advertising industry both locally and internationally, working for various agencies and handling several consultancy projects. He designed the website and did layouts for CRTL+P, a digitally published journal of contemporary art. His previous engagements with museums include graphics and publication projects with the National Museum of the Philippines, and serving as Project Manager for Design and Exhibits at the Rizal Shrine in Dapitan. Aside from being a graphic artist, he is also a writer, researcher, and a teacher at De La Salle University and College of St. Benilde.


About Jorge B. Vargas Museum

It aims to preserve its collection donated by Jorge B. Vargas and conducts research, exhibitions, publications, and educational programs. The Vargas Museum and Filipiniana Research Center houses a museum, archives, and library devoted to the Philippine history, art, and culture from the late 19th century until the post-war era. Its main beneficiaries are students, faculty, researchers and scholars of the Philippines and Asia.


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Internship program: We already closed the call for museum interns. We will have another batch in May. For Library Internships (UP Vargas Museum - Library and Archives), please check details posted here. Beyond Myself: Filipino Migrants' Investments in Philippine Futures is on its fifth week of viewing. This Curating Development exhibition is open until 28 March 2018. Books, reports, and other materials about #migration #policy are available for reading at the 3F South Wing, courtesy of colleagues from Goldsmiths - University of London, Scalabrini Migration Center Philippines, Enrich HK, Department of Sociology of The University of Hong Kong - HKU - 香港大學, and Keele University. The Living Architecture Exhibition is on view until 7 April 2018. Here is one of the four Tiyad structures created by Indy Paredes on the porches of the museum. Paredes will be joined by architecture and urban planning specialists on 24 March for the Artkitektura Exhibit Encounters 3: Vargas Conversations - "How can we make our cities more human?" Activity details will soon be posted on our Facebook event page. @artkitekturafestival Beyond Myself: Filipino Migrants' Investments in Philippine Futures at the 3F Galleries is extended until 28 March 2018. For guided tours, please send a message to

Image: One of the work journals created by London-based Filipino migrant workers through the Curating Development project with Kanlungan Filipino Consortium and Filipino Domestic Workers Association UK. We are extending the runs of the two shows here at Vargas:
1F - Living Architecture Exhibition: 7 April 2018
3F - Beyond Myself: Filipino Migrants' Investments in Philippine Futures: 28 March 2018 The internship program of the Vargas Museum is a good opportunity to understand and experience museum work. The museum invites undergraduate and graduate students of Art Studies, Humanities, Fine Arts, Curatorial Studies, Museum Studies, Cultural Heritage, History, Library Science, and Archives Studies to apply:

Please send applications to with subject line “INTERN-Museum APR 2018”. The program is designed to give the intern an overview of museum practices: collections management, curation, exhibition coordination, and educational programming. For March 2018, we need interns to assist with research of objects, manuscripts, and memorabilia for upcoming exhibitions.

Library and Archives INTERNS
Please send applications to with subject line “INTERNS-Library 2018”. Application is all year round.

Interns will index the serials collection, digitize the archive and memorabilia collection, and contribute to the inventory of the library collection. Applicants are preferably Library Science majors.
928-1927 during office hours

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