Announcement, Museum, UP Vargas Museum

The Vargas Museum Logo

As part of its campaign to build a strong image and raise institutional profile, the UP Vargas Museum launches its new logo. Designed by graphic designer Dino Brucelas, the logo takes its form from the structure of the museum itself, a three-storey concrete and glass building designed by Architect Honorato Paloma. Inspired by the lines and angularity of the Vargas Museum building and the geometric patterns of its terrazzo floor, the logo is composed of three brackets forming the letters V and M with a diagonal “Vargas Museum” text on top. The angular design gives the logo a constructivist look, while the tilted texts embody the dynamism of the Museum.

Complementing the geometric elements is the sans-serif font Univers. Its modulated strokes strike the designer as having a neutral character, and best suited to the style of the logo. The color scheme also links the design with the physical structure of the Museum. The gray derives from the dominant color of the building’s exterior, while the cobalt blue is based on the glazed tiles used in the flooring of the stairs and landings.

About the Artist

Dino Brucelas graduated with a degree in Fine Arts major in Visual Communication from the University of the Philippines. He has been active in the graphic design and advertising industry both locally and internationally, working for various agencies and handling several consultancy projects. He designed the website and did layouts for CRTL+P, a digitally published journal of contemporary art. His previous engagements with museums include graphics and publication projects with the National Museum of the Philippines, and serving as Project Manager for Design and Exhibits at the Rizal Shrine in Dapitan. Aside from being a graphic artist, he is also a writer, researcher, and a teacher at De La Salle University and College of St. Benilde.


About Jorge B. Vargas Museum

It aims to preserve its collection donated by Jorge B. Vargas and conducts research, exhibitions, publications, and educational programs. The Vargas Museum and Filipiniana Research Center houses a museum, archives, and library devoted to the Philippine history, art, and culture from the late 19th century until the post-war era. Its main beneficiaries are students, faculty, researchers and scholars of the Philippines and Asia.


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Session Advisory: The Art Workshops of Fernando B. Sena at the Vargas Basement concluded last 2 December. Sessions and registration will resume on 20 January 2018. More than a hundred guests gather at the public reception of Place of Region in the Contemporary on 8 December 2017, Friday. 
UP Vargas Museum opens this first project of the Philippine Contemporary Art Network (PCAN) built through three nodes in a network: Knowledge Production and Circulation; Exhibition and Curatorial Analysis; Public Engagement and Artistic Formation. The project endeavors to activate a network to coordinate a range of interventions in contemporary art in the Philippines and to cast a sharper profile for it on an inter-local and trans-regional scale. It is keen to confront the requirements of research and discourse; curate art and subject the curatorial gesture to critique; and propose modes of catalyzing the public sphere of art and in the process harness the energies of its agents. The project at the UP Vargas Museum will run until 27 January 2018. Public programs for the project will happen next year. The Philippine Contemporary Art Network (PCAN) will open its initial project at the Vargas Museum on 8 December 2017 at 4pm. For more information, visit or the Facebook event page of the project: Place of Region in the Contemporary DEVOUR will close today at 5pm at the 3F Galleries.  We thank all who visited the show. Place of Region in the Contemporary will open next Friday, 8 December 2017 at 4pm. Please take note of our schedule until 08 December 2017:

30 November (Thursday)
Non-working Holiday (Bonifacio Day)

01 December (Friday)
Last day of DEVOUR show at the 3F Galleries

02-07 December (Saturday-Thursday)
Galleries are closed for ingress of new show. Offices are open as usual. 
08 December (Friday) at 4pm
Opening reception of Place of Region in the Contemporary FINAL WEEK: Katti Sta Ana's Devour is on view until 1 December 2017, Friday. We are closed on Thursday for public holiday.

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