The Vargas Museum is the main museum of the University of the Philippines. Mr. Jorge B. Vargas, an alumnus of the university and the first Executive Secretary of Pres. Manuel Quezon during the Commonwealth Period, donated the collection comprising of art, coins, stamps, books, memorabilia and other archival materials. The art collection is distinct for works that represent key movements of Philippine art. Among these are works by Fernando Amorsolo, Juan Luna, Felix Resurreccion Hidalgo, and Victorio Edades. The museum library and archives possess rare Filipiniana documents, books, journals and papers from the 19th to the 20th century.
In the last quarter of 2010, the Vargas Museum launched the Meet me at Vargas campaign to strengthen institutional ties and promote the exhibition programs of the museum to a wider audience. The campaign utilized a wide array of materials with a standard design profile to create an identity for the Vargas Museum.
One of the major components of Meet Me at Vargas is the Vargas concrete signage on the front lawn. It marks the building within the university landscape and functions as a directional sign to the sculpture garden where some of the university’s public sculptures are located. Moreover, it upholds the museum as site of public art, and being the largest museum in Quezon City, it attracts visitors from outside the university thus opening doors to a broader public.
The lawn signage project was realized through the generous support of Holcim Philippines, Inc., Center for Art, New Ventures and Sustainable Development (CANVAS) led by Atty. Gigo Alampay and the Office of the Chancellor of the University of the Philippines Diliman. We are grateful for the assistance of these institutions to the Vargas Museum in fulfilling our current visions for the museum.